Monday, July 8, 2013

Beat the Heat: Go Greek (Yogurt)

Everyone's getting into the Greek yogurt craze: this food proprietor's sign greeted me as I entered our Midtown office building today: "Put Your Greek On." The store, Fresh, is adding a yogurt station to its expensive salads and lunchtime health nibbles. Let's see if the yogurt is thickened in a pure way.
Yogurt has become my theme of the summer: earlier I wrote about New York's yogurt summit, and have learned more about Chobani, the upstart yogurt company founded by entrepreneur Hamdi Ulukaya.
Ulukaya is Kurdish and Turkish and grew up on a dairy farm in Turkey. He came to New York and tried feta cheese manufacturing before launching a strained yogurt enterprise.
His story in this video, and the one below:

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